All the key players working together to unlock the Precinct’s full potential for everyone

New Sydney Waterfront CID Concept

OVERARCHING OPPORTUNITY

Continuing $billions of investments by 2030

Mature high-value precinct

Prime harbourfront location

Pyrmont place strategy and EDS (+$4.2 - $4.8bn)

24-hour economy neon grid feature

Sydney signature shopfront

+$2bn pa strategic alignment opportunity

VISION

For the Western Harbour to realise its potential as a key strategic and economic asset for Sydney and NSW, by becoming the world’s best waterfront.

The Western Harbour will provide the best contemporary Sydney experiences in the one place, as a fully integrated, officially designated “Sydney-signature” Entertainment and Tourism Precinct, loved by locals and visitors alike.

INITIATIVES

1. VISION

A shared Precinct-wide frame
of reference for development, activation and management

2. IDENTITY & MARKETING

A first ever whole-of-precinct proposition, identity, narrative and major tourist
marketing program

3. CONNECTIVITY

Practical interventions that offer high- impact precinct-wide enhancements to
improve access to and within the Western Harbour

4. PERFORMANCE OPTIMISATION

A coordinating vehicle and co-funding for new, enhanced and extended Precinct activations, informed by data analytics

5. DATA & INSIGHTS

Inform strategy and planning in real time by interpreting and applying world- leading Precinct-wide data analytics, insights and modelling

6. SHARED VOICE

Legislatively legitimised, whole-of- precinct advocacy to support policies, priorities
and settings aligned with Waterfront vision

7. BUDGET ENHANCEMENT

Increase CID operating budget,
and leverage businesses’ levy investments, by securing Federal, State and Local Government grants

90m+ visitors.

Estimated annual Precinct traffic.

GettyImages-641342630 (1).jpg — Global business hub.

A site for Australian and international corporate headquarters, including financial and professional services, media, tech, and creative industries.

Over 25ha of parklands.

Including Barangaroo Reserve, Tumbalong Park, Pirrama Park and Wentworth Park.

Sydney’s hospitality capital.

15 hotels. 300 restaurants and cafes. 500 retail outlets.

11 live entertainment venues.

Energising Sydney’s 24-hour economy.

10 cultural facilities.

Including Australian National Maritime Museum, Walsh Bay Arts Precinct, The Cutaway, Powerhouse Museum, Lyric Theatre, and The Exchange.

SFM Aerial-2.jpg — $10bn+ further investment planned.

A powerful pipeline.

7km+ of prime waterfront foreshore.

Our city’s shopfront.